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Easily-accessible, industry-specific articles on marketing, customer service, hiring, employee turnover, cost control, as well as a host of other topics. The content of these articles will help you improve sales, profitability and financial performance.

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What Is Aromatherapy and What Are its Uses?
Aromatherapy is a booming business in the spa industry. Not only do Hollywood stars use such products, but as natural products are gaining popularity, people are learning more about the ancient art of relaxation. . . . see more

How to Get Free Publicity For Your Product Or Service
Have you ever wondered how some companies always seem to obtain good placement in print publications, online, and even on TV? What's even more impressive is that many of these companies don't even spend a single cent on advertising. . . . see more

Knowing the Community
Lance Winslow

You are in business for yourself, but how well do you know your customers and community? A good way to become better at understanding your community is to develop spread sheet databases of service clubs in your town . . . see more

Invite the Media to Tell Your Story
Vickie Milazzo

You have to lay the groundwork before you can expect national media attention. The heavy hitters won't call you until your name is well known in your industry. . . . see more