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Easily-accessible, industry-specific articles on marketing, customer service, hiring, employee turnover, cost control, as well as a host of other topics. The content of these articles will help you improve sales, profitability and financial performance.

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Cost-Effective Ways to Advertise your Business
Dechen Lau

Ever heard of affiliate programs? These are forms of Internet advertising that rewards the affiliates for driving traffic to the advertiser or for other transactions. . . . see more

Email Marketing Best Practices
Brandon Milford
Permission-based Email Marketing is one of the most powerful ways to build your business. As a business owner you realize the importance of staying in front of your customers and prospects. By deploying a timely e-newsletter to touch base with your customers and prospects, you stay fresh in their minds, build credibility, and keep the communication channel open by eliciting product and/or service enquiries from your recipients. . . . see more

Benefits of a Room Schedule
Judy Ducharme
A well run spa or medical practice will create, and most importantly utilize a room schedule to increase efficiency. It is important that management ensures that providers comply with the assigned rooms, otherwise confusion will result. A room schedule impacts operations as well as profitability. . . . see more

Retail Ordering - 50% of Past Sales is Only a Guideline
Judy Ducharme
Reordering Fifty percent of retail sales is a guideline and not an absolute. Other factors influence retail decisions such as inventory on hand, seasons, and working capital. Retail inventory accounts for one of your largest on-going investments. Yet how much time and effort is devoted to maximizing the ROI (return on investment)? . . . see more